February 6, 2011

Media campaign featuring members talking about their jobs, sacrifices and need for real solutions to protect vital state services begins Monday

We enter new territory Monday when the Federation’s comprehensive TV, radio, cable and Internet media campaign rolls out.

The union has never done a media campaign on this scale.

The spots feature members talking about their jobs, the sacrifices they’ve made and the need for real solutions to protect vital state services.

Many of you have asked about such a campaign for years. Spurred on by our bargaining teams, several committees of the union’s Executive Board fleshed out the project during the fall and winter. The Executive Board OK’d preliminary focus group testing and polling to get a sense of the public’s feelings about state employees. That research helped in production of the final TV and radio commercials.

The media spots will run for four weeks in virtually every corner of the state.

They will be on our website at www.wfse.org starting Monday morning after 6 a.m. when they begin airing on the various radio and TV stations.

We’ll also have details of the Internet news sites that will feature ads.

• TV

The 60-second TV spots will turn up on morning, noon and evening newscasts, plus the Sunday morning national public affairs shows, like “Meet the Press.” In Seattle, one of the spots will air during “60 Minutes” on four successive Sundays starting Feb. 13.

They’ll air on Seattle-based stations: KOMO TV 4 (ABC); KING TV 5 (NBC); KIRO TV 7 (CBS); KCPQ TV 13 (FOX); and KONG TV 6/16. In Yakima/Tri-Cities on: KAPP TV 35 (ABC); KCYU TV 41 (FOX); KIMA TV 29 (CBS) and KNDO TV 23 (NBC). In Spokane on: KAYU TV 28 (FOX); KHQ TV 6 (NBC); KREM TV 2 (CBS); KSKN TV 22 (CW); and KXLY TV 4 (ABC).

They will also turn up here and there on early evening shows, such as: in Seattle, “Wheel of Fortune,” “Jeopardy,” “Evening Magazine,” “Entertainment Tonight,” “Inside Edition,” and “Insider”; in Spokane, “Entertainment Tonight” “Dr. Oz,” “Wheel of Fortune,“ “Jeopardy” and “Insider,” plus reruns of “Two and a Half Me,” and “Everybody Loves Raymond”; and in Yakima during reruns of “The New Adventures of Old Christine” and “Two and a Half Men,” plus “Jeopardy,” “Who Wants to Be a Millionaire,” “Inside Edition,” “Insider,” and “Entertainment Tonight.”

• Cable

The Federation TV commercials will air on such cable stations out of Seattle and Spokane as Northwest Cable News, CNN, History, TNT, A&E, HGTV, USA and MSNBC.

• Radio

A 60-second radio spot will air on KIRO-FM and KOMO-AM in Seattle and KGY in Olympia.

A 30-second commercial will air during drive time on other radio stations throughout the state: Yakima – KUSA/KARY; Spokane – KSBN; Wenatchee – KCSY; Tri-Cities – KALE; Prosser – KZXR; Goldendale – KLCK; Centralia – KELA; Longview-Kelso – KLOG; Pullman – KQQQ; Ellensburg – KXLE; Ephrata – KULE AM and FM; Astoria, Ore. – KAST; Chelan – KOZI; Bellingham – KPUG; Tacoma – KVTI (I-91) and KLAY; Olympia – KGY AM and FM; Forks – KVAC; Walla Walla – KTEL; and Lewiston, Idaho – KATW.

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